WHO should work with us

Funded Start-Ups

You’ve secured funding — now it’s time to accelerate. Our team helps funded start-ups build and protect value with strategic branding, public relations, and 360° IP leverage that turns momentum into market presence. Whether you’re gearing up for your next round or need to stand out in a crowded space, we help you scale with intention.

Emerging & Fundable Start-Ups

You’ve secured funding — now it’s time to accelerate. Our team helps funded start-ups build and protect value with strategic branding, public relations, and 360° IP leverage that turns momentum into market presence. Whether you’re gearing up for your next round or need to stand out in a crowded space, we help you scale with intention.

Small Businesses

We speak small business fluently — because it’s where we come from. We help entrepreneurs elevate their game through smart brand strategy, PR, and visibility tools that give them the polish and power of a larger player. You don’t have to be big to play big.

 

 

Brands

Legacy brand or challenger brand, we’re your secret weapon. Since the late ’90s, we’ve helped brands find their unique “there there” — that special edge that commands attention and drives growth. From brand storytelling to IP strategy, we turn your intangible assets into real-world results

Organizations & Non-Profits

Mission-driven work deserves standout branding. We help nonprofits and advocacy organizations clarify their message, grow awareness, and leverage storytelling for greater impact. Whether you’re campaigning, fundraising, or launching a new initiative, we position you to be seen, heard, and supported.

Events

From idea to impact, we help events become unforgettable. Whether you’re planning a cultural gathering, industry summit, or branded experience, we bring narrative, media, and creative muscle that drives buzz before, during, and after. Your event should live beyond the day — we make that happen.

 

 

Artists, Authors, Personalities & More

Your talent is your brand — and we help the world see it. From authors and visual artists to performers and thought leaders, we help creative professionals find their voice in the market and protect their IP in the process. It’s not just PR — it’s positioning that lasts.

Agencies

Need a team you can trust behind the scenes? We plug into agencies seamlessly — whether you’re in PR, marketing, branding, or experiential. We bring high-level creative, strategic, and branding expertise on-demand, with zero drama and full discretion. We know how to show up and deliver.

 

when you should work with us

  • Your product or service is unknown, likely not creatively relevant or you are failing to creatively differentiate you or your brand
  • You need to define your brand and strategy
  • You or your business are new and you need to create and build your brand, create awareness and drive supporting actions
  • There is no acknowledged leader in your market category and the opportunity is there to set the bar
  • You are not generating enough qualified sales and your sales reps spend more than 10% of their time cold calling and/or you have more production capacity to utilize
  • Your business needs to stand out from the crowd or there’s too much competition
  • Your product or service is news worthy or you have a credibility issue or your competition is getting all the attention and controlling media opportunities; there’s a national story you have relevance with and can provide localized expertise
  • You need a “National Madison Avenue Look”  at a fraction of the cost and commitment
  • Stakeholders want more that what you can give the and the critical big pitch is too big, due too soon and you haven’t started it yet
  • Your level of angst is higher than your bottom line
  • Your investors and the board want a creative solution because your current branding resources are not meeting the challenge.

 

  • You need a healthy objectivity brought to your brand assets for a fresh, outside, professional and experienced resource
  • You’re not understanding or connecting with your audienceYou and your audience have forgotten what the brand is all about
  • You need more information on when to use us, set up a no-hassle 15 minute, let’s see if there’s a fit call and go forward from there.

 

why you should work with us

We’re different. Yeah, everybody says that, but we are, take 15 minutes and hear for yourself.

We’re experienced and approach branding solutions in a very 360 holistic way, without all the red tape, tap dancing and hog wash.

We’re too experienced, have worn cowboy boots for a long time and just don’t need to spend a lot of time worrying about justification or ramifications.

We’re a hired gun.

We’re not look looking for anything long term or to be your house guest and we’re serious about that.

We just want to help do what we do well, get it moving and hand you the keys to a fast, fabulous riding brand platform that helps you get the buzz, builds your brand and works with your team and customers to drive the kind of results you deserve.

 

We have a lot of tools and time using them. We also have a lot of time either around technology or helping to develop technology to be the best that we can be for us personally and then be able to utilize and share that.

We bring you a solution and in most situations we leave the posse at home. Straightforward, single source conversation with the resource and provider, senior level, no swap and mop, just the real deal, from day one, with all the tools, tech and trade secrets rolled into one.

Maybe a better way to look at things instead of why work with us is to say, why not work with us?

First, let’s recap this a bit. You get experience that is vetted that has no HR requirements or package to deal with our own tools, technology ready to go from day one and we don’t even need a desk or allocated space.

 

Compensation is simple and goes from package to package without any association to payroll or benefits. 50% to start, 25% with initial draft of any of the four deliverable packages, and balance on delivery.

We’re seen as a welcomed asset, never as an intruder or trying to take over a position or department, not what we do or want to do.

Doing a cost-benefit analysis will almost always show that working with us yields a better ROI, success ratio, speed from start to finish, higher, more “seasoned and better connected” quality and excellence in virtually every 360 solution we provide over larger, higher cost, slower more traditional agencies and resources who may or may not be able to design and connect to your audiences with more realistic, mature needs, tastes and financial standing.

So, why not find a time when you can reach out and let’s see if there’s a fit?

 

THE IPO™BOUTIQUE ADVANTAGE

Flexible Yet Focused.

Larger agencies are often tied down with operational processes that make it difficult to quickly shift resources. This can cause projects and clients’ needs to go overlooked, but not in small businesses! They’re agile enough for you if something changes unexpectedly in your project timeline- they’ll just get right on top of things without stopping or crashing anything along the way

We’re More Transparent.

The client-agency relationship is a two-way street, and that goes for big or small businesses. Smaller agencies are often more transparent which can save the client time and money in the long run. Furthermore, they’re also more upfront about what’s possible within the scope of the project as well as any potential risks that might arise.

Honesty.

This point piggybacks off of the previous one. Smaller agencies are typically more honest about what they can and cannot do. This type of candidness builds trust between both parties involved and allows for more efficient use of time and resources.

We Have Lower Overhead.

The cost of running a large agency can be quite high, especially when you factor in the need for multiple office locations, a support staff, and other associated expenses. Smaller agencies have much lower overhead costs which allow them to be more competitive when it comes to pricing their services.

More Personalized Service.

When you work with a small agency, you’re not just another client. You’re part of their family. They’ll get to know you on a personal level and will be truly invested in your success. This type of relationship simply isn’t possible with larger firms that often have hundreds or even thousands of clients. 

 

Faster Turn Around Times

The benefits of working with a smaller agency are many and varied, but one that stands out is their ability to get projects done in less time than larger agencies. Why? It’s all about efficiency!
Larger organizations have more overhead involved, which can slow down the process by which decisions need to be made within these companies. This isn’t an issue when you’re talking about business versus consumer goods, because there will always be someone competent enough at any given job who could take care of it without much hassle if things go wrong. (Think Walmart). But getting said task completed promptly should remain a top priority for every client looking forward to working with an agency, no matter the size

 

 

More Creative Solutions

Larger agencies have a hard time coming up with creative problem solutions because they’re bogged down by red tape and need approvals from multiple levels of management. As such, the bigger companies often don’t think outside the box on their own which smaller ones can take advantage of since there’s less risk involved when taking risks without seeking permission first. This could be seen as a negative, but I believe it actually benefits us all in the end and thus promotes innovation.

Greater Attention To Detail

The smaller an agency is, the more personalized its attention to detail. This can be seen as a result of having fewer clients and being able dedicate time for each one with the care that wouldn’t otherwise exist in larger companies that must take on many clients at once due simply because they’re big enough where there’s not much distinction between them anymore aside from size alone- but this isn’t always true!

 Better Value for Your Money

The smaller the agency, the better! Larger organizations may be able to offer you a few extra amenities at your expense but for this price? Smaller agencies have it all plus more. They’re less expensive because they don’t need as many staff members or high rise offices space; what’s left over goes into providing a top-notch customer service experience which makes them stand out among competitors who can’t compete on price alone (and some would say that isn’t even enough).

More Personalized Service.

Larger agencies might have a harder time keeping up with all of the latest trends in marketing, but they can still offer you access to top-notch professionals. Smaller companies on the other hand are often able to spot new stars before anyone else and provide their services right when it matters most – during your next campaign.

We’re More Focused On Results

Smaller agencies are results-driven. They understand that the bottom line is what matters most to their clients and they’ll do whatever it takes to help you achieve your objectives. Whether it’s generating leads, increasing sales, or building brand awareness, they’ll develop a customized plan to help you reach your goals.

 

 

COMMITTED TO OPTIMIZING YOUR IP 

We’re Committed to Optimizing Your IP — Without the Circus Act
We’re different. Yeah, everyone says that — but give us 15 minutes, and you’ll understand why we actually mean it.

We don’t come in with bloated decks, performative brainstorms, or surface-level “rebrands.” We get right to the heart of your intellectual property — the core ideas, stories, products, visuals, voice, and voice behind your business — and we turn that into something powerful, focused, and scalable.

We see your IP as your fuel. Most people overlook it. We optimize it.

We don’t just “build a brand.” We help you identify what you already own — what’s unique, untapped, or under-leveraged — and elevate it to make you more visible, more valuable, and more aligned with your goals. Then we connect that to media, partnerships, marketing, and revenue.

And we do it fast. Without the red tape. No drama. No babysitting.

We’ve worked with:

  • A funded tech start-up that had a brilliant platform but was pitching it like everyone else. We helped them reframe their IP — not as software, but as a shift in power dynamics for their users. That shift redefined their positioning, led to fresh investor interest, and unlocked a strategic partnership they’d been circling for six months.

  • A non-profit with powerful access to data and voices — but zero cohesive story. We built a brand narrative around their exclusive insight and helped them package it into a campaign that earned press, board support, and ultimately, a six-figure donation. Their IP was there. We helped them make it loud.

 

  • An author with a hybrid memoir-manifesto who didn’t know how to take her work beyond the page. We helped her define her voice as IP — and leveraged it into a brand that included a speaking platform, podcast concept, workshop series, and merchandise. Same words, now revenue-generating assets.
  • A heritage brand that needed to pivot without losing its roots. Instead of forcing a full rebrand, we built out a fresh campaign that leveraged its existing IP (legacy slogans, imagery, and culture) to connect with a new generation while honoring its longtime audience. That’s 360 brand evolution, not ego-led overhaul.

We’re not here to camp out, take up desk space, or talk you in circles. We’ve been doing this long enough — we know when the gold is already in the ground. We help you dig it up, shape it, and launch it into the world.

We hand you the keys to a fast, fabulous, high-performance brand platform — one built on the IP you already have, just finally unlocked and working the way it should.