“an accomplished strategic planning and marketing leadership possessing excellent memory and knowledge of the industry. He understands how to build a business and tirelessly works towards suitable solutions both physically and financially.”
“tremendous creative force that combines all the aspects required from the creative bones to building a strong, well received story for local, regional and national media…just simply brilliant…”
Working with PR, production, and creative professionals over the age of 50 with vast national experience can bring several advantages to a team or organization. Here are some potential benefits:
Extensive Knowledge and Expertise: Professionals with decades of experience have accumulated a wealth of knowledge and expertise in their respective fields. They have witnessed the evolution of their industries, gained valuable insights, and developed a deep understanding of what works and what doesn’t. Their wisdom and experience can help guide decision-making and problem-solving, leading to more effective strategies and outcomes.
Strong Professional Networks: Older professionals often have well-established networks built over many years of working in their industries. These connections can prove invaluable when it comes to securing partnerships, collaborations, or media coverage. Their extensive network can open doors to new opportunities, facilitate introductions, and help build valuable relationships for the organization.
Seasoned Judgment and Decision-making: Professionals with vast experience have honed their judgment and decision-making abilities through years of practical experience. They have likely encountered and resolved a wide range of challenges and can draw upon their past experiences to make informed decisions. Their ability to foresee potential obstacles, mitigate risks, and make sound judgments can be crucial in a dynamic and competitive business environment.
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Seasoned Judgment and Decision-making: Professionals with vast experience have honed their judgment and decision-making abilities through years of practical experience. They have likely encountered and resolved a wide range of challenges and can draw upon their past experiences to make informed decisions. Their ability to foresee potential obstacles, mitigate risks, and make sound judgments can be crucial in a dynamic and competitive business environment.
Stability and Reliability: Professionals who have been in the industry for a significant period often demonstrate a high level of stability and reliability. They have weathered various ups and downs and have developed resilience and adaptability. Their ability to remain calm under pressure, stay focused on goals, and maintain consistency can contribute to a stable work environment and foster confidence among team members.
Mentorship and Knowledge Transfer: Experienced professionals can serve as mentors to younger team members, sharing their knowledge, skills, and insights. This mentorship dynamic can create a positive learning environment and accelerate the growth and development of less-experienced team members. It ensures that valuable industry knowledge is passed down, preserving best practices and fostering a culture of continuous learning..
Effective Communication and Negotiation: Professionals who have worked on a national scale have likely dealt with a diverse range of stakeholders, including media, clients, and industry partners. They have developed strong communication and negotiation skills, understanding how to tailor messages, build rapport, and navigate complex situations. Their ability to communicate effectively and negotiate favorable outcomes can greatly benefit the organization’s reputation and business relationships.
Long-term Perspective and Stability: Professionals with extensive experience often possess a long-term perspective, understanding that success is built on sustainable practices and relationships. They may bring a sense of stability to the organization, advocating for strategies and initiatives that focus on long-term growth rather than short-term gains. Their perspective can contribute to a balanced approach and help avoid potential pitfalls associated with overemphasis on immediate results.
While it is essential to recognize the value of experienced professionals, it’s also crucial to create a diverse and inclusive workplace that embraces talent from all age groups. Age diversity can foster innovation, collaboration, and a vibrant exchange of ideas. A balanced blend of experience and fresh perspectives can lead to the best outcomes for organizations in today’s dynamic business landscape.
WHEN The Sunflower Group Needed to grow its experiential division with a more entertainment and sports flair, including retailtainment as a long term white labeled relationship,, we led divisional growth from $2.5 million to $14 million plus in just 13 month and over a five year time frame a 5x solid growth leading with ideation, creative and media coverage…
WHEN Major League Baseball Players needed to get more connected to fans , especially kids and families, kick off their Player’s Choice Brand we worked to help them do just that including the live ESPN Awards Show at Disney in Orlando
WHEN The Diagnostic Centers for Men & IMR needed grow from two locations to more than 35 major market cities in less than four years in mens sexual health in order to become a market leader and create a public offering, we led the way, leveraging budgets to compete with major medical facilities, a taboo subject, unique DTC creative and PR, our reputation was solidified and more…
WHEN Sony & Walmart needed show consumers that high end audio products and installation was available we helped developed a touring car audio experience that did the trick, drew car audio fans to WM, drove interest and sales exponentially and more…
WHEN TestMe needed to crack the code in FDA considerations for in-home antioxidant testing, connect with consumers directly and find opportunities with retail giants such as Walgreens, and create Wellness Program standards we made it happen thru final development…
WHEN LONDON DOG NEEDED a brand look, website, product collateral and design, we brought the look, feel and image to life for funding, sales and development…
WHEN FLUITEC NEEDED a brand look, website, product collateral and design, we brought the look, feel and image to life for funding, sales and development…
WHEN The Fiesta Bowl need more exposure, awareness and engagement onsite, in the media, pre-game and in-store nationwide, we gave that to them, captured the image and presentation that set the tone for more demand and retail sales…
WHEN Amerityre needed branding and creating media relations in order to promote its flat free bicycle and automotive tires to the public, for investors and securing a lucrative long term deal with tire and rubber giant, Goodyear, we made it happen.
WHEN Edy’s had a regional issue with a major retailer layers needed- to remain in-store in Alabama we fired up our NASCAR connections, not just jumping to the rescue in one event area, connecting local children’s hospitals to the brand, gaining local and national coverage worth more than $2 million and grew it bigger…
WHEN Pantene needed to boost sales, share their technology up close with consumers we lead the way to help them develop a unique, in-store presentation that reflected the brand and in the first executions showed a sales lift of more than 500% and a $4 million agency deal…
WHEN Wendy’s needed a way to connect their overall marketing with local communities, schools and organizations we build a scaleable LSM program featuring comedy, magic, education and complete collateral from a magazine, to drive thru radio with increased sales, coupon distribution and awards….
WHEN SEVEN STRIPS AND PET TEST STRIPS needed branding, website, collateral, presentation materials and sell sheets for everything from seeking investors, any required governmental approvals, strategic partners and DTC campaign….
we added well developed, relevant news coverage & publicity created awareness, drove revenue and powerful brand building worth millions
Since the late 1990’’s our work, clients and partners have been feature in everything beginning in every local major market comprehensive media, television, radio, print, trade publications, events and special programs as well as The NY Times, NY Post, Washington Post, Chicago Tribune, Cleveland Plain Dealer, Boston Globe, Miami Herald, Kansas City Star, Dallas Morning News, LA Times, Sacramento Bee, Houston Chronicle, Louisville Courier-Journal, Atlanta Constitution, Des Moines Register, Philadelphia Inquirer, Details Magazine, Playboy, Esquire, Forbes, Fortune, The Wall Street Journal, Barrons, New England Journal of Medicine, Inc Magazine, as well as on network news and views programing on CNN, CNBC,MSNBC, CBS, FOX, NBC, ABC, Good Morning America, The Today Show, FOX Mornings, CBS Good Morning as well as many other media placements not listed here…
